LUSAKA – The ruling United Party for National Development (UPND) is bracing for what its National Chairperson for Mobilisation, Stephen Mwaliteta, describes as the 'easiest campaign in history' ahead of the 2026 general elections. Mwaliteta, a prominent figure within the party, asserted that the UPND's demonstrable achievements since assuming power would render the traditional campaign strategy of making new promises largely unnecessary, opting instead to highlight their tangible progress.
Speaking on the party's preparedness, Mwaliteta articulated a vision where the UPND would campaign primarily on its record of delivering on its 2021 pledges. He pointed to various policy implementations and economic reforms as evidence of the party's commitment to improving the lives of Zambians. This approach signals a departure from past electoral contests, where political parties often vied for public favour through extensive manifestos filled with future aspirations. The UPND, under President Hakainde Hichilema, appears poised to present its governance as its most compelling argument for re-election.
This bold declaration comes amidst a complex political and economic landscape in Zambia. While the government has championed initiatives such as the increased Constituency Development Fund (CDF), free education, and efforts to stabilise the economy, public sentiment remains varied. Critics often cite the rising cost of living, persistent unemployment, and the pace of economic recovery as areas requiring more attention. Mwaliteta's confidence, therefore, suggests a strategic focus on the positive narratives and successes that the party believes will resonate most strongly with the electorate.
The strategy to campaign on achievements rather than new promises could be interpreted in several ways. It might be a genuine reflection of the party's belief in its performance and a desire to be judged on results. Alternatively, it could be a tactic to shift focus away from areas where progress has been slower or where challenges persist. Regardless, it sets a clear tone for the upcoming political discourse, challenging opposition parties to critique a record rather than merely offering alternative future visions.
As the 2026 elections draw closer, all eyes will be on how the UPND operationalises this strategy. The effectiveness of campaigning on a track record will depend heavily on the public's perception of these achievements and whether they translate into tangible improvements in daily life. Mwaliteta’s statement thus serves as an early indicator of the ruling party’s confidence and its intended electoral battleground, setting the stage for an intriguing political period in Zambia.
