ZATEX 2026 officially opens

LUSAKA – President Hakainde Hichilema today officially inaugurated the Zambia Tourism Expo (ZATEX) 2026, a landmark event poised to redefine the nation's tourism landscape. Speaking at the opening ceremony held at the Mulungushi International Conference Centre, President Hichilema passionately reaffirmed tourism’s vital role in the country's development agenda, emphasising its immense potential to drive economic diversification, foster job creation, and empower local communities. “Tourism is not merely about picturesque landscapes and wildlife; it is a powerful engine for sustainable development,” President Hichilema declared to an audience comprising international delegates, local industry players, and government officials. “Our New Dawn administration is committed to unlocking this potential, ensuring that the benefits trickle down to every Zambian, from the bustling markets of Lusaka to the remote villages near our national parks.” He stressed that ZATEX 2026 serves as a crucial platform to showcase Zambia’s diverse attractions, from the majestic Victoria Falls and the abundant wildlife of South Luangwa to its rich cultural heritage and burgeoning urban tourism. The President outlined key government initiatives aimed at bolstering the tourism sector, including significant investments in infrastructure development such as improved road networks, enhanced airport facilities, and reliable energy supply. He also highlighted efforts to streamline visa processes and create a more conducive investment climate for both local and foreign investors. “We are actively engaging with potential partners to develop world-class tourism products and services that meet international standards, while preserving the authenticity and unique charm of Zambia,” he added, urging stakeholders to collaborate closely to achieve these ambitious goals. ZATEX 2026, which is expected to run for three days, features exhibitions from various tour operators, hospitality providers, cultural insti