HH CALLS FOR UPND UNITY AS CAMPAIGNS KICK OFF IN NORTH-WESTERN PROVINCE

President Hakainde Hichilema, leader of the ruling United Party for National Development (UPND), has issued a clarion call for unity among party members and candidates in North-Western Province as campaigns officially kick off. The President, affectionately known as HH, stressed the critical importance of a united front to ensure the party's continued strength and electoral success in the region. North-Western Province has long been considered a stronghold for the UPND, playing a pivotal role in the party's historic victory in the 2021 general elections. The President's direct appeal for unity is seen as a strategic move to prevent internal divisions that could undermine the party's influence and performance in upcoming electoral contests, whether by-elections or preparations for future general elections. Such calls are not uncommon in Zambian politics, especially when parties seek to consolidate power and maintain momentum. The campaign launch in North-Western Province signifies the UPND's proactive approach to engaging with its grassroots support and mobilizing its structures. President Hichilema's message likely aimed to galvanize party cadres, encourage harmonious candidate selection processes, and ensure that all factions within the party work towards a common goal. This region, rich in mineral resources and agricultural potential, holds significant economic and political weight, making sustained support here crucial for the government's development agenda. Historically, Zambian political parties have faced challenges with internal cohesion, particularly during periods of intense political activity. President Hichilema's emphasis on unity reflects an awareness of these potential pitfalls and a determination to present a unified and disciplined party to the electorate. The success of these campaigns will not only depend on the party's message but also on its ability to demonstrate internal strength and resolve. As the campaigns unfold, the UPND will be keen