Product Marketing Assistant

Position Overview Zanaco Bank Plc is inviting applications from suitably qualified and experienced individuals for the following job aimed at contributing to the Bank’s strategic vision, in the CEO’s Division under the Marketing at Head Office – Support Functions: Role Description The Product Marketing Assistant will be responsible for coordinating, executing, and monitoring marketing campaigns across all customer segments and platforms. The role ensures that campaigns are deployed efficiently, measured effectively, and optimized using clear performance insights. The Product Marketing Assistant works closely with Digital Marketing and Commercial business units to deliver timely reporting, actionable recommendations, and improved campaign outcomes. The role strengthens the Bank’s goal of delivering customer-focused, data-driven marketing aligned with the “You First” brand promise. Job Responsibilities: Campaign Deployment & Execution · Coordinate and manage end-to-end campaign deployment across digital, ATL, BTL, branch and partner channels. · Ensure campaigns are delivered, scheduled, and executed accurately and within set timelines. · Support business units by translating campaign briefs into executable plans. · Maintain the campaign calendar and ensure alignment across segments and channels. · Assist with resolving any deployment or scheduling issues, working closely with the Senior Specialist – Digital Banking & Marketing. Campaign Monitoring, Analytics & Reporting · Track performance of all campaigns, including digital impressions, reach, CTR, conversion, leads, sales impact and engagement. · Prepare weekly, monthly, and post-campaign reports for internal stakeholders. · Build dashboards and trackers to show ongoing performance. · Analyse data to identify trends, challenges, and opportunities for improvement. · Provide insights and data-driven recommendations to help segments improve efficiency and return on marketing spend. · Support business