Border Trade Manager

Job role The Border Trade Manager will be responsible for driving cross-border business growth by identifying and acquiring new customers from neighbouring markets, increasing sales through Yalelo border stores and developing larger wholesale, retail, distributor, HORECA and institutional customers. The role will build sustainable cross-border sales channels, develop new markets, strengthen customer relationships and deliver agreed sales volume, revenue and customer-growth targets. Key Responsibilities & Critical Success Measures Identify, prospect and onboard new customers within targeted cross-border markets, building a strong and sustainable customer pipeline; Increase cross-border customer traffic, sales volumes and repeat purchases through Yalelo border stores; Develop relationships with wholesalers, distributors, retailers, traders, HORECA operators and institutional customers; Conduct regular customer and market visits to identify new business opportunities and strengthen relationships with existing customers; Develop larger-volume customers with the potential to become structured export, wholesale or distribution accounts; Deliver agreed monthly sales volume, revenue, customer-acquisition and market-development targets; Develop sales forecasts and market plans while monitoring performance and implementing corrective actions where required; Gather and report market intelligence on competitor pricing, product availability, customer preferences, demand trends and emerging opportunities; Work closely with border-store teams, Sales Operations, Supply Chain, Logistics, Finance and Marketing to support product availability and effective customer fulfilment; Ensure all business is conducted within approved pricing, margin, payment, credit and commercial guidelines; Maintain accurate customer records, opportunity pipelines, sales forecasts and activity reports, ensuring information is submitted within agreed timelines; Must have skills Cross-border business developme