Brand Manager

This role requires you to Own and lead the end-to-end KFC marketing agenda in Zambia, translating regional brand strategy into commercially grounded, locally relevant plans and flawless in-market execution. As the in-country marketing lead, the role champions the brand agenda across functions and partners to grow sales, transactions, profitability and brand health by improving accessibility, affinity and mental availability. Responsibilities: COUNTRY MARKETING LEADERSHIP AND COMMERCIAL OWNERSHIP • Own the annual and rolling three-year Zambia marketing plan, calendar, budget and performance agenda. • Act as the single point of accountability for the Zambia marketing agenda; establish priorities, workback plans, RACI, decision forums and a disciplined operating cadence. • Use sales, transaction, mix, margin, consumer, competitor and restaurant data to identify growth opportunities, make trade-offs and recommend decisive action. • Build robust commercial cases and align the Country Manager, Operations, Finance and Franchisee teams on choices, resources, execution requirements and measurable outcomes. BRAND STRATEGY • Translate regional KFC strategy into locally relevant plans that strengthen brand and preference in Zambia. • Develop and apply consumer, cultural, category and competitive insight to communications, occasions, innovation, menu choices and the restaurant experience. • Adapt brand platforms and toolkits, while protecting KFC standards, distinctive assets and long-term brand consistency. • Drive community impact, brand purpose ensuring activity builds the brand over time. MENU AND CHANNEL GROWTH • Lead menu architecture, pricing, promotions and the value ladder in partnership with Operations, Finance and Supply Chain. • Build strategies for priority consumer use occasions and translate them into executable channel plans. • Improve the ease of finding, buying and justifying KFC channels. MEDIA • Lead the integrated media strategy and plan, including digital,