Marketing Officer

ZABS is a statutory body currently operating under the Standards Act No. 4 of 2017. Under this Act, ZABS is mandated to provide Standardization and Quality Assurance services to industry in order to support production of goods and services of acceptable quality for national, regional and international markets. ZABS also acts as a link between local industry and regional and international standardization and quality assurance (SQA) organizations. 4. MARKETING OFFICER (ZABS 5 × 1) A. JOB PURPOSE To support the planning, execution and evaluation of marketing strategies in order to promote and create demand for ZABS services. B. KEY RESPONSIBILITIES • Executes marketing campaigns to promote ZABS services and create demand for ZABS services. • Develops promotional materials, including brochures, social media content, and website updates. • Collaborates with internal teams to ensure the consistency of marketing messages and alignment with ZABS’s goals. • Undertakes the conduct of special events, trade shows, exhibitions, workshops and other marketing events in order to provide platforms for information sharing and awareness • Conducts market research to understand the needs and perceptions of stakeholders, and analyze trends in the standards industry. • Provides insights and recommendations to improve ZABS’s service delivery and market positioning. • Prepares reports on marketing campaign performance and market insights for management. • Ensures that the ZABS brand is consistently represented across all marketing channels and materials. • Develops and implements strategies to build the ZABS brand and strengthen its reputation as the national standards body. • Manages ZABS’s digital presence, including social media platforms and the official website. • Implements digital campaigns that engage stakeholders and increase visibility online. • Monitors online engagement and adjust digital marketing strategies based on analytics. • Maintains strong relationships with key stakeho